Our Story

VYE, short for Value Yourself Everyday, is more than an apparel company. It's a daily commitment to your self-worth and personal commitment to your growth each and everyday. 

Founded in 2024, the co-owners of VYE are on a mission to redefine what it means to truly value yourself everyday. VYE serves as a constant reminder for people to recognize their worth in a world that pushes to overlook it. We believe that becoming the best version of yourself begins within, and what you wear should reflect the work you’re putting in to become your best self.

At VYE, We are building a culture that gives the opportunity to individuals to show up with purpose and push through challenges. Our clothing is made for those who demand more from themselves and who takes pride in their progress knowing the hours they have put into it. 

Our mission is to empower individuals to recognize their worth while being proud of the progress they have made.

VYE is committed to providing exceptional customer service and building lasting relationships. Every piece of apparel is created with the intention to serve and support our customers who are on the journey to becoming their best selves.

 

Value Yourself Everyday